Paid Ads • E-commerce
E-commerce Search Campaign Restructure
Illustrative engagement example. No client names or performance figures are shown because none have been verified for publication.
The challenge
Budget spread across broad keywords with no conversion data.
Our approach
Restructured campaigns by intent, rebuilt landing pages and implemented conversion tracking.
What we measure
- Cost Per Lead
- Search Intent Coverage
- Return on Ad Spend
Services applied
- Google Ads
- Landing Pages
- Conversion Tracking
This page describes how we structure an engagement of this type. It does not represent a specific client or reported outcome.
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