Claim and complete your Google Business Profile. Categories, services, hours, photos and a clear description do more for local visibility than most people expect.
Keep name, address and phone number consistent everywhere they appear online. Inconsistency creates doubt for both search engines and customers.
Build location-relevant pages on your website that describe the service and the area in genuinely useful terms rather than repeating a city name.
Ask for reviews as part of your normal delivery process, and respond to them. It is the most reliable trust signal a local business has.